THE GREAT AMERICAN ROAD RALLY  SPONSOR OPPORTUNITIES

"Where Brands Ride Shotgun With Icons.
Where Purpose Fuels The Journey."
Be part of America’s next cultural event 
a nationally televised, celebrity-driven,
coast-to-coast rally
celebrating the 100th Anniversary of Route 66 and broadcast Wednesdays at 9pm on The CW.
This isn’t just advertising.
This is alignment with a movement.

Why Brands Want In

Join a once-in-a-generation experience where your brand becomes part of:
Prime-time national broadcast
​100M+ CW App streaming audience
Celebrity-engaged storytelling
Mega fan events, concerts & city activations
Historic Route 66 centennial celebration
10 powerful charitable partnerships
From Chicago to Santa Monica, your brand rides with 250 rally teams across 2,000+ miles of Americana, nostalgia, and philanthropy.
 
Elite Sponsorship Opportunities
 
Tiered Packages: Presenting, VIP, Lead Sponsors
Celebrity Car Naming Rights (Extremely Limited):On-air features, branded challenges, digital integration, and on-location fan experiences
“Team (Your Brand) Torque Titans” • “The Asphalt Outlaws powered by (Your Brand)”
This is branding that lives on television forever and travels worldwide through the coming international franchise expansions.

 A Moment You Don’t Want to Miss

This is the inaugural season of a global franchise.
This moment will never happen again.
Fill out the form below and let’s explore how your brand can make history with us.
The Great American Road Rally
Opportunities this big don’t wait
— and neither should you.