1926 — 2026
The Road · Est. 1926
One hundred years of the Mother Road
Route 66 opened in 1926 — Chicago to Santa Monica, the first road trip America ever took together. In its centennial year, the rally drives all of it that can still be driven.
Celebrating 100 Years of Route 66
The Great
American
Road RallyCelebrity Edition
Celebrity teams. Classic cars. 2,211 miles of the Mother Road — every mile driven for a cause.
The Rally
Celebrity teams. Classic cars. Ten days.
From Chicagoland to the Santa Monica Pier by way of St. Louis, Tulsa, Amarillo, Albuquerque — and one glittering detour through Las Vegas. No trailer queens; these cars get driven.
The Reason
Every mile for a cause
Each team carries a charity down the road with it. Ten causes, one platform — every contribution runs through Heart, so every mile driven means something when the engines stop.
2,211Miles
8States
10Days
9Causes
100Years of 66
The Causes
Ten causes. Ten reasons to drive.
Every team carries a cause down Route 66 — tap yours to meet it.
Boys & Girls Clubs of America
Great futures start here.
Championed by Bridgestone Firestone
Helping a Hero
A home for those who gave the most.
Championed by Jorie AI
Operation Light Shine
No child fights the darkness alone.
Championed by Miss USA
Friends of Jaclyn Foundation
Adopted by a team. Carried by a family.
Championed by Liberty Coin
FDNY Foundation
Behind the bravest.
Championed by Patriot Mobile
A Soldier's Child Foundation
Their parent's sacrifice. Their childhood honored.
Championed by 7BMG
Route 66: The Road Ahead Partnership
Keeping the Mother Road alive for its second century.
Championed by 7BMG
James Burton Foundation in conjunction with Carpe Artista
Seize the art. Keep music alive.
Championed by 7BMG
Challenged Athletes Foundation
We Champion Every Athlete.
Championed by 7BMG
Your host
Ian Ziering
The Drivers
Ian Ziering leads the field
Your host takes the wheel down the Mother Road. Celebrity teams — one per cause — announced ahead of the premiere.
Watch the show
Premieres Wednesday, September 16
Weekly episodes on The CW.
—Days
—Hours
—Min
Good to know
Questions, answered
When does The Great American Road Rally premiere?
The Great American Road Rally — Celebrity Edition premieres September 16, 2026 on The CW. Ten episodes air weekly through November 25, 2026, with a dark week on November 4 and a two-hour finale on November 25.
What is The Great American Road Rally?
It's a reality series in which celebrity teams drive classic American cars 2,211 miles down historic Route 66 — from Chicago to Santa Monica, in the road's 100th-anniversary year. No one races for a trophy: every team drives for a charitable cause.
Who hosts the show?
Ian Ziering hosts The Great American Road Rally — Celebrity Edition. The celebrity driver lineup is announced ahead of the premiere.
What network is it on, and how can I watch?
The series airs on The CW, premiering September 16, 2026. There are ten episodes airing weekly. You can set a reminder on the Watch page so you know when it airs.
What charities are involved?
The rally supports ten causes, each championed by a sponsor: Boys & Girls Clubs of America, Helping a Hero, Operation Light Shine, Friends of Jaclyn Foundation, FDNY Foundation, A Soldier’s Child Foundation, Route 66: The Road Ahead Partnership, James Burton Foundation (in conjunction with Carpe Artista), and Challenged Athletes Foundation.
What route does the rally follow?
The rally follows historic Route 66 for 2,211 miles, starting in the Chicago area and finishing at the Santa Monica Pier, with stops including St. Louis, Tulsa, Oklahoma City, Amarillo, Albuquerque, Flagstaff, and a detour through Las Vegas.
How can I support a cause?
Download Heart for free, pick one of the ten rally causes during setup, and browse as you normally would — the majority of the search-ad revenue your browsing generates goes to that cause. No account or donation is required.